One can describe DJ Adverse as a ‘multifaceted creative engineer’ but will humbly refuse any such title. DJ Adverse’ expertise lends itself to video editing, music production, rapper, branding and marketing, in addition to his flawless in demand unique mixing style and charismatic showmanship.
A favourite crowd party rocker and music trendsetter, DJ Adverse (co-founding member of The Groove Dealers) started out in the early 2000’s as one of the original radio hosts at community radio station Triple H 100.1FM. He was swiftly put on the mainstream circuit DJing throughout Sydney after being noticed by DJ Aladdin Royaal, playing at some of Sydney most popular night spots at the time including The Cave, Metropolis, MTV Lair, Shark Hotel, Star Bar and Mona Vale hotel to name a few.
Adverse further expanded his talents and became a leading MC for Booty Bar Australia, which took him touring across the country with Booty Bar founder and Accredited ARIA award winner DJ Lenno. It was around this time that Adverse co-founded The Groove Dealers and helped form and write music for Australian Hip Hop Group Unison and LP and The Architects.
Over the last 5 years, under the banner The Groove Dealers, Adverse started running an annual snow tour at Falls Creek snowfields to capacity crowds with some of The Groove Dealers team and fellow party rockers, DJ CMAN, Juzzlikedat, Carratgold, VJ Spook, Makoto, Louie Headnod and MC Noodlez.
Adverse has played live on Radio for 2RDJ 88.1fm with DJ D on mixbosses, Bondi Beach Radio on the Zulu Nation Radio show with DJ MK-1 and Mirrah and 2SER 107.3fm with Hardcore Classic Radio’s Randy Glazer and Tommy Rock. He played warm up set’s at the 2014 and 2015 DMC NSW championship, The 2015 Wax Wars and sets at festivals including Street Fest with Food Trucks United and at the inaugural SoulFest as part of the 45’s sessions with Funkdafied Events. He has supported the likes of International artists DJ Total Eclipse (The X-Ecutioners), Zac Hendriks, Sarah Love, Eric Lau, Oddisee, Slum Village, Conkarah and Aus Hip Hop rapper Briggs.
In addition to support spots, Adverse has shared the bill with some of Sydney best including Rodney O, Coolhand Luke, Stephen Ferris, Graham Mandroules, Morphingaz, Dj A.$.K, Simon Caldwell, Kate Monroe, Phil Toke, Edseven, Raine Supreme, DJ Sing, Naiki, Shan Frenzie, Mike Who, DJ Trey, DJ Moto, Soul Benefits plus many more.
He is also regularly booked and play’s impressive party sets for Soul of Sydney, Dust Tones, Funkdafied, Syd Def Jam, Grindin and Masterclass Events, as well as local nightspots including Play Bar, The Local Taphouse, Yullis, The Rose Hotel, Captain Cook Hotel, Darlo Bar, Plan B Small Club & Café Lounge.